We think Salesforce buying Tableau was a good move for both companies.
Salesforce is the dominant CRM platform, and Tableau is one of the leading analytics platforms. With this acquisition, they can bring together two different spaces and create powerful new solutions that would not have been possible with just one company alone.
Salesforce can grow more with Tableau and cross-selling
Tableau’s analytics can help Salesforce sell more cloud, on-premise, and business and information systems products. Tableau’s analytics can also help Salesforce cross-sell other products that are related to CRM. For example, if you’re selling customer service software through the CRM platform, you could use it to pitch more software updates in the future.
By buying Tableau, Salesforce is positioning itself as a full-service solution for companies of all sizes. It’s no longer just about CRM—Salesforce wants its customers to use their platform for everything from HR management to financial analysis and forecasting (and beyond).
Tableau can leverage Salesforce’s sales team in the field.
Tableau is a software company that makes business intelligence solutions and analytics tools. Salesforce is a cloud-based CRM and ERP provider. The two companies have agreed to combine their businesses so that Tableau can leverage Salesforce’s sales team in the field.
Salesforce has an extensive network of more than 140,000 salespeople across the globe. Now that Salesforce owns Tableau, it can use this large user base to sell more licenses for Tableau’s solutions—not just for itself but also for other customers who have not yet begun using any BI platform (which isn’t uncommon). At the same time, Tableau focuses on selling its products directly to end users through its website or partners such as Amazon Web Services (AWS).
For example: If you are someone who uses AWS but doesn’t know about BI applications yet, then you might consider buying them from your current provider after hearing about them from another client using AWS—who also happens to be using Salesforce because they’re both so popular among startups these days! This could lead them toward being familiarized with both products–Tableau & Salesforce–and ultimately feeling comfortable enough with both offerings that they decide on one after comparing features/costs etc.
Some customers are going to be unhappy that Salesforce bought Tableau.
Salesforce’s acquisition of Tableau is still new, and customers are already expressing concern about how the deal will affect their business. We’ve heard from a few customers who are worried about their data security under Salesforce’s ownership. Others are concerned that they might lose access to customer support or be forced to use Salesforce products. These concerns aren’t entirely unfounded; this isn’t an isolated incident. It follows a trend of tech giants buying up smaller companies with great products and forcing them into a mold that fits with their larger ambitions—a phenomenon known as “acqui-hiring.”
Salesforce needed Tableau for a public cloud defense.
Salesforce is a public cloud company, but it also has a lot of on-premise customers. Why? Because Salesforce has been around for more than 20 years, many of its customers have been using the company’s products for that long. Tableau is also an established player in the data visualization space and has a large customer base with both on-premise and cloud deployments. This acquisition makes sense from Salesforce’s perspective as it allows them to cross-sell their other product lines to Tableau customers who might not otherwise be interested in adopting Salesforce technology.
Salesforce has also invested heavily in customer data platforms, which is where Tableau comes in. This acquisition gives Salesforce more control over how data is stored and processed for its customers.
Tableau gives Salesforce a more realistic play as a data stack.
The acquisition of Tableau gives Salesforce a more realistic play as a data stack. The company is already seeing the benefits of having its analytics offering in Sales Cloud, but this deal will allow it to offer customers a wider range of services.
Salesforce can now sell analytics in its main CRM product, not just in an add-on like Sales Cloud or Service Cloud. It’s also likely that Tableau will be built into other key products, such as App Exchange and Einstein Analytics (the company’s AI platform).
Salesforce looks more like Microsoft now, with more on-premise and cloud options.
Salesforce has made a lot of acquisitions and investments lately. It’s buying Tableau, the data visualization and analysis software company, for $15 billion. Salesforce will use Tableau to increase its on-premise business, which clouds computing companies like Amazon AWS and Microsoft Azure are squeezing. If you’re an existing customer of either of those companies, it might feel like your choice between them is now narrowing down to just one:
Whoa! Why would you pick Salesforce over Amazon or Microsoft? Well, because they’re different animals entirely! They cater to different customers—those who need all their infrastructure within a single ecosystem (Salesforce) vs. those who want flexibility in where they run their applications but still want some degree of integration (Amazon/Microsoft).
If you’re using only one platform for everything, though – whether that’s Salesforce or something else – then it doesn’t matter whether Tableau comes with it as part of the package deal.
Salesforce has become a standard in university data science, analytics, business, and information systems departments.
The next step is to get Salesforce’s flagship platform integrated with Tableau. By doing this, Salesforce becomes a standard in university data science, analytics, business, and information systems departments. This will help them sell their product to a new market that has yet to learn about it. They can also leverage Tableau’s community members to promote their products and gain more clients!
Tableau’s community is very large and engaged. It has over 1 million users with millions of downloads annually across the finance, retail, and education industries. The best part? Their user base is growing rapidly every year! Why should you care about all this? Because it means that many knowledgeable people out there could be potential customers for your business!
Salesforce can leverage Tableau’s community.
Tableau has a large community of users, developers, partners, and customers. The company’s online forums are populated with thousands of daily conversations from its more than 500,000 registered members. Salesforce has also been building out its ecosystem—the AppExchange Marketplace features more than 1,200 certified partners who have built apps for businesses using Salesforce’s cloud computing software.
Salesforce can leverage Tableau’s community to build new products and services that extend the value of its platform. For example:
By combining the data visualization capabilities of Tableau with Salesforce’s customer relationship management (CRM) product line—the industry leader in sales performance management software—it can create a new way for marketers to analyze customers’ behavior by analyzing their historical interactions as well as social media channels such as Facebook or Twitter where they may be engaging with other brands or products outside the brand itself. This would allow marketers to understand better how their marketing efforts are working versus other brands’ marketing efforts over time so they can adapt accordingly based on what works best at any given moment.
Another possible outcome could involve combining some of Tableau’s other products, like Tableau Server (which allows users across multiple departments within an organization to access all of their business intelligence data sets online), into one integrated service available through Salesforce’s Chatter application programming interface (API). That would allow employees who might not normally interact directly with IT teams responsible for maintaining these systems but still need access to generate reports without needing someone else’s help—and without having to leave behind valuable information about what happened during previous projects either!
The possibilities for integrating Salesforce, Tableau, and Chatter are endless. It’s hard to imagine what might come next after this announcement. Still, suppose it ends up being as successful as many of us think it will be. In that case, we could look at a future where every company uses these tools together to make better decisions faster than ever—and that would be worth celebrating!
Salesforce has made a big move with this acquisition, but it’s good. Tableau was already becoming an important part of Salesforce’s strategy, and now that they own the company and its product, they have more room to grow than ever before.
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