As we all know, the business environment nowadays is so competitive and challenging. High-tech businesses are looking for solutions and systems to create competitive advantages. Using Business Intelligence is the best solution to meet these emerging needs.

The term business intelligence has been revolving around the market for many years. It is a simple process used to evaluate information and make success-maximizing decisions. There is no doubt in the statement that the technology industry would benefit from BI. 

Business intelligence helps businesses to:

  • Effectively manage assets.
  • Make better decisions based on data.
  • Work more efficiently.

Business intelligence helps businesses to understand their customers better. Hence, they can easily provide products and services needed by their customers. BI helps the business to identify when it is failing to meet the customer’s needs. So, businesses can make immediate changes to save their money and time.

Business Intelligence

Companies use Business Intelligence to analyze data and provide actionable information. It helps business workers, managers, and executives to make calculated organizational decisions. As a part of the Business Intelligence process, organizations;

  • Gather data from external sources and internal IT systems.
  • Make it ready for analysis.
  • Run inquiry against data
  • Generate BI dashboards, data visualizations, and reports to make data understandable to others.

It assists the business users in strategic planning and operational decision-making. The goal of BI is to make better organizational decisions. Better decisions help the organizations to:

  • Improve operational efficiency.
  • Gain competitive advantage against business competitors.
  • Increase revenue.

BI uses a combination of analytics, reporting, and data management tools to achieve its goal. It also incorporates many methodologies to manage and analyze data.

Basic Tasks Of Business Intelligence

Businesses use the term business intelligence to describe many tasks that they perform. We can summarize these tasks into five major categories:

  • Data preparation
  • Reporting and visualization
  • Querying and analysis tools
  • Decision support systems
  • Big data

Based on the organizational goals, businesses may have different needs for each category mentioned above.

The Future Of BI Technology

BI in the technology industry allows departments to focus on their own performance. Executives can customize dashboards to track key performance indicators. BI can help the IT department create its own plan for the future of the department. Businesses can do so by focusing on the return on investment of the technology solutions.

BI is emerging at a fast pace like other programs and processes in the IT industry. With the help of BI, businesses transform their traditional culture into a data culture. Business intelligence helps businesses to elevate their teams. It also trains businesses to conduct research and find solutions in the data.

How Can Business Intelligence Help Technology Industry

A fundamental part of business intelligence is technology. Companies use BI to extract, process and analyze data. It helps them in informed decision-making. We can extract data from many different channels, such as:

  • Social media 
  • Call center interactions
  • Surveys
  • Email marketing campaigns
  • And more.

We can use analyzed data for predictive analysis. It can also help us to discover insights. In this way, we can improve the products and services that we offer.

BI in the technology industry can be used for many other purposes. Here we have a list of elements that BI uses to help the technology industry:

Business Intelligence

Integrating Existing Data Architecture

Companies may already have information and resources stored in databases before they start using BI. But, this will not cause any issue for the organizations. We can use BI solutions for many technological infrastructures. Companies can still integrate BI into the databases with which they are working at the time.


Data security is important for every IT company. By using BI, these companies can control their data, give access permissions, and more. This attribute of BI tools helps companies to stay safe from cyber attacks.

Data accessibility

BI solutions allow accurate and fast access to many data sources and reporting. In this way, BI helps IT companies to work with all the information contained in databases.


The scalability of a system means increasing its workability without weakening its performance. The system will work effectively regardless of the number of users using it at the same time. BI solutions help IT companies to ensure better mobile competencies, local and remote access.

Application Of Business Intelligence In The Technology Industry

Technology plays an essential role in storing all the information. It also helps to present this information in an easily-understandable way. Managers responsible for decision-making within the organization use this information to make decisions. Today, we can apply business intelligence in almost every industry including:


As the telecommunication sector is handling huge amounts of data, BI tools are essential for them. Telecommunication providers always ensure that they look for ways to enhance customer satisfaction. 

The most in-demand area in telecommunication is internet connectivity. The number of high standard internet users is increasing more and more. It helps the companies to gather and analyze information and use it to make decisions. Using BI, companies can receive valuable information from the data. It is possible by maintaining efficient data processing. Businesses can focus on:

  • Anticipating user needs.
  • Reducing data inconsistencies.
  • Sharing information between different departments or areas involved.
  • Formulating new strategies for short, medium, and long-term customer retention.


Television users are so many that it is impossible to provide a profitable experience without technological support. The television sector uses BI to analyze user ratings for different programs. Using BI, the television sector can estimate the time users spent on different programs and their usage trends. This helps companies to determine the type of content liked by their audience. 

Companies can use the obtained information to understand their audience’s interests. They can also learn what TV series, programs, documentaries, and films they would prefer. Companies can use this information to provide a suggested list of content to their users.

Industry 4.0

Companies in industry 4.0 use BI tools to enhance their business processes. It is important to analyze vast information for better decision-making. Thus, industry 4.0 depends on BI to improve standards of production quality. This helps them to detect potential issues at early stages. They can also control tasks based on the performance indicator analysis using BI tools.

Barriers In The Success Of Business Intelligence 

Although the concept of business intelligence is not new. But to many people, the concept might still be new. In this digital era, there are many possible barriers that may create problems in the success of BI. But, there are many solutions to these problems depending on the circumstances.

Let us have a look at four major areas where problems can arise:

  • People
  • Process
  • Technology
  • Data

How You Can Learn BI Technologies

As a beginner in this field, you must be curious to know and learn more about Business Intelligence. Wolf Careers Inc. offers a wide variety of top-rated IT certification training to its candidates. Business Intelligence Training helps you to gain BI-related knowledge and expertise. It will polish your skill set for this ever-changing field. You will learn about the modern technology and tools used in Business Intelligence.

The range of modules at Wolf Careers Inc. will help you understand the impact of the digital sphere on our personal and work life. Upon completion of certification, you will be able to apply for BI-related jobs. 

Wolf Careers Inc. offers the following courses related to Business Intelligence. You will get an in-depth insight into the tools and techniques used by BI professionals.

1. Business Intelligence Training

Business Intelligence is a broad term. It includes the infrastructure and tools along with the best practices and applications. This enables you to access and analyze information. It helps to optimize and improve the decision-making process and performance. 

The term BI represents the systems and tools. They play a vital role in the strategic planning process within an organization. It also allows you to collect, store, access, and analyze organizational data to help in decision-making.

2. Power BI Training

Power BI is rapidly gaining a lot of recognition worldwide. It has become the most significant self-service BI platform. Power BI is an essential tool for beginners and professionals. Power BI enables you to connect with hundreds of sources of data. It helps you design complex rational models with intuitive and simple tools. Power BI also assists you in building interactive and stunning dashboards from the strat.

3. Tableau Training

Tableau is a broadly used analytics and BI software. It is trusted by companies like Unilever and Amazon. We use Tableau to explore, visualize, and share data in the form of Workbooks and Dashboards. 

Everyone can use Tableau to clean, analyze, and visualize the team’s data. It offers a drag-and-drop function which makes it easy to use. Through this training, you will learn to use Tableau’s interface. Also, how you can connect and present data through simple visualizations. 

To take advantage of this opportunity, enroll today and start learning right away!